>>3974Absolutely true. I actually sell lenses at a $30 markup over wholesale (to pay $10 for cutting, $10 for shipping, and $10 for myself). I do this as a way of flying the middle finger to all the surrounding eyecare practices.
On frames, I just price around the industry standard ($325 for any of my acetate frames) and that leaves me with a reasonable profit given the labor I put in with handcrafting every pair. The industry has bloated frame prices so much to pay for this absurd chain of middlemen that contribute nothing, that I just price according to their bloat and I consider it a fair wage for my work.
As far as lenses go, everyone deserves to see as good as technology will allow. So I do transparent pricing with my customers and tell them that whatever I pay for the lens, it's $30 over that to pay for the additional cost I will incur over it's wholesale value, $10 only of which is my pay for my time to order it and then verify it on arrival.
Fuck everyone who is charging 12x markup on lenses (in some cases more).